NLNA officially launches NEWSBAR!

  • Great margins
  • Exclusive to newsagents and lottery kiosks
  • Marketing support
  • Instant Win promotion
  • Point of Sale Units

NEWSBAR is a 100g milk chocolate bar made in Australia by The Ministry of Chocolate, exclusively for newsagents and lottery kiosks!

With a RRP of $4.99, NEWSBAR has been developed so our industry can have an exclusive high margin, high volume product to improve income and increase foot traffic!

NEWSBAR marketing support includes:


Instant Win Promotion:

NEWSBAR will be supported with an INSTANT WIN promotion – There’s a $5,000 DREAM HOLIDAY + over 1,000 prizes to be won instantly!

To enter, your customer must simply:
1. Buy a NEWSBAR
2. Scan the QR code inside each NEWSBAR pack to find out if they are an instant winner!

If the QR code is not linked to a prize, your customer can enter the second chance draw.

See a full list of prizes here.

Mass Media Campaign:

For the first time in NLNA’s history and for as long as we can recall, in the history of newsagent exclusive products – there will be a mass media campaign to build awareness of NEWSBAR and drive customers into your store!  We have locked in metro and regional media across TV, radio, print and billboards to commence from 22 May 2022.

Retail Point of Sale Unit:
NEWSBARS come delivered in a specially designed, ready to go POS unit, that can be positioned on your front counter to maximise sales opportunities and build awareness of the Instant Win promotion.

One (1) retail box contains: 100g x 16 NEWSBARS

Point of Sale:
A2 posters have been printed and will be distributed with your first order of NEWSBAR. Please place these in a prominent position in your store or in your front window, so your customers know you are a stockist of NEWSBAR.

If you require additional posters, please call 1300 049 303.

Digital Screens:
If you have a digital screen in your store, this will also be updated with a NEWSBAR ad.

Social Media:
We know Social Media is a huge way for you to connect with your community, so we have developed a range of social media tiles that you can download here and use on your own Social Media platforms.

To be part of this industry exclusive opportunity, we encourage you to get on board and order stock today to ensure uptake when our media campaign starts!

NEWSBAR is available exclusively on

Ordering is simple! 

1. Sign up to NLNA TradeSquare (if you’ve not already) – it’s FREE
2. Start ordering!

Brendan Tohill, NLNA CEO said “This is an item EXCLUSIVE to our industry, a great instant win promotion supported by a mass media campaign that this industry has not seen in many years. This is a stake in ground for newsagents”.

Drew Maddison, Owner & Director of The Ministry of Chocolate said “We have seen first hand how excited newsagents are with this great initiative by NLNA.  We are travelling across the country launching this to NLNA Members and the uptake has been terrific”.

To learn more about The Ministry of Chocolate and this wonderful partnership, view the link below.

For more information and a full list of prizes visit