What is NEWSBAR?

NEWSBAR is a 100g milk chocolate bar made in Australia by the Ministry of Chocolate, exclusively for newsagents and lottery kiosks!

NEWSBAR has been developed so our industry can have an EXCLUSIVE product to sell. Through extensive media support and the support of an INSTANT WIN promotion, NEWSBAR will drive interest and foot traffic into your store.

How do I order NEWSBAR?

NEWSBAR is available exclusively on 

Ordering is simple!

    1. Sign up to NLNA TradeSquare (if you’ve not already) – it’s FREE
    2. Start ordering!
What is the minimum order?

The MOQ for NEWSBAR is 3 retail boxes (16 NEWSBARS in each retails box) – value of $128.83 incl. GST.

The MOQ required from The Ministry of Chocolate to receive free delivery is $165 incl. GST, so you can purchase some additional products from this seller on TradeSquare.

Where is NEWSBAR sold?

NEWSBAR is sold exclusively in newsagents and lottery kiosks.

In what states will NEWSBAR be sold?

NEWSBAR is available in Victoria, NSW, Metro Queensland and South Australia.

Unfortunately, at this stage NEWSBAR cannot be delivered into NT, WA and TAS as we cannot guarantee the product integrity due to weather and transport limitations.

What happens if I can’t order through TradeSquare (postcode not accepted)?

Unfortunately, due to weather and transport limitations product cannot be delivered to some parts of Australia.

Please call 1300 049 303 if you are in an area that is currently on the exclusion list.

What is the RRP of NEWSBAR?


What POS can I get to promote NEWSBAR?

The launch of NEWSBAR will be supported with A2 posters, social media tiles that you can download and use on your own business social media accounts as well as a POS unit for stock to place on the counter to encourage impulse purchases.

To request POS call – 1300 049 303

Will I receive POS posters for my store?

A2 posters will be distributed with NEWSBAR orders and all retail boxes double as a POS units.

If you have a digital screen in your store, NLNA will upload NEWSBAR advertising.

To request additional POS call – 1300 049 303

Where will NEWSBAR be advertised?

The launch of NEWSBAR will be supported with radio, TVC,  Billboards, print and digital media, as well as social media and PR commencing 22 May 2022.

Why is advertising not starting until May 2022?

Advertising will not commence until May as it is critical that we give newsagents sufficient time to range NEWSBAR first.  Once we start advertising NEWSBAR and the INSTANT WIN promotion, it is important consumers can easily access it.

What is the instant win competition?

The launch of NEWSBAR will be supported with an INSTANT WIN competition – There’s a $5,000 DREAM HOLIDAY + over 1,000 prizes to be won instantly!

How long does the instant win promotion go for?

This promotion commences 4 April 2022 and end 30 November 2022.

How do my customers enter?

To enter, your customer must simply:

  1. Buy a NEWSBAR
  2. Scan the QR code inside each NEWSBAR pack to find out if they are an instant winner!

If the QR code is not linked to a prize, your customer can enter the second chance draw.

How many prizes are there?

There are over 1,000 prizes to be won.  A full list of prizes can be found here .

Are there prizes for each state?

Yes, this is a national promotion.  Prizes are allocated randomly and can be won in all states in which NEWSBARS are sold.

When do the prizes (gift vouchers) expire?

Expiration of prizes (gift vouchers) varies.  View T&Cs here for specific prize details.

How can my customers find out more about NEWSBAR and the INSTANT WIN promotion?

Your customers can go to for more information and a full list of prizes.

How will prizes be fulfilled?

Prizes will be fulfilled by NLNA Head Office within 5 working days of prizes being claimed.

Will I find out if my customer has won?

Yes, winners will be listed on the website and we will also notify you if one of your customers wins a prize.

Can the customer regift the prize if they are unable to take the prize?

No, prizes are not transferrable.

What do I do if I have excess stock after the prizes have finished?

T&Cs state the start and end date of the INSTANT WIN promotion, product can still be sold outside of these dates.

Who is The Ministry of Chocolate?

The Ministry of Chocolate is a family-owned Australian business committed to producing high quality chocolates using the finest couverture chocolate from Australia, Belgium and France, as well as fresh ingredients and innovative flavours.

Can I order directly with The Ministry of Chocolate?

No, if you contact The Ministry of Chocolate to place an order for NEWSBAR, they will direct you to TradeSquare to place your order.

How long will NEWSBAR be available?

NEWSBAR is available now and there is to limit as to the how long NEWSBAR will be available.

What prizes can I win (being the newsagent)?

Monthly prizes will be on offer for top performers commencing June 2022 – details are  yet to be finalised at the time of writing this document.